Today I’ll show you the easiest way to go through and create your TikTok ads account and a TikTok Business Center. This allows you to have everything centrally located in one spot and be able to control permissions, user payments, and everything in between.
How to Set Up a TikTok Ads Manager?
The first step to creating your TikTok ads account is to go through this Sign-Up link. It will take you to a page where you can click Get Started. If you sign up through this link you can also get up to $500 in TikTok Ad credits.
Go through enter your email and create a password.
Hit Continue and it will take you to a page that asks you for some information about your business name, telephone number, time zone, and currency.
Next, you want to set up your billing information, your state, and your province. For the payment, I prefer automatic payment so it just comes right out of the credit card automatically. If you choose manual you will have to log into TikTok and manually make the payment every time it is due. If you don’t pay it fast enough TikTok could pause your ads.
After that, congratulations your TikTok ads account is now officially created!
However, there are a couple of other things that we want to make sure we go through and set up. So when it asks for Ads Manager mode, you want to go through and press “Custom Mode.”
That way it gives you more options for targeting. From here it’s going to try and get you to go and create a TikTok ad.
But before you go through and do that, I want to explain the difference between a TikTok Business Center and a TikTok ads account because a lot of people get confused about what they are. I also want to explain why you should consider setting up a TikTok Business Center along with your TikTok ads account.
What is a TikTok Business Center?
A TikTok Business Center acts as an umbrella. As you can see here it’s an umbrella that houses lots of different assets including your TikTok ad account or TikTok ad account, if you have multiple TikTok ad accounts.
It also can house your TikTok accounts, the actual profile users see when they visit your TikTok profile. You can go through and manage your users or employees within your business. It can also manage your pixels catalogs, and audiences.
You can see a TikTok ads manager has tools for you to launch campaigns manage, ad resources, monitor data and optimize your advertising. Whereas TikTok business center is a One-Stop hub for organizations of all sizes.
A business center allows organizations to centralize their assets and teams in one place enabling permissions allocations and asset usage in an effective and safe way.
When should you consider using a TikTok Business Center?
TikTok also outlines when you should use a business center. If you have one or more people who manage access to your TikTok ads account, manage and share assets among multiple accounts, need to request access to other accounts, or need to quickly share many ad accounts and organizations in bulk then you should consider creating a business center.
But to be honest, if you are a business I recommend everybody to go through and set up a business center. It’s just much easier, especially as you scale to be able to give an agency access to your ads account or a new employee and to manage the access that they have to everything.
How to create a TikTok Business Center?
To create a TikTok Business Center, here’s what we need to do.
Go back to our TikTok ads manager that we just created and click that little business center icon in the top right corner.
It will take you to a view that looks something like this:
This is where you simply go through and set up your account details. It asks for a business center name most of the time you just put your business name inside of here the time zone, then describe your business and add your billing information.
Once you’ve gone through and done that it will take you to a view that looks something like this that says “Welcome to your TikTok Business Center”.
Now inside of the TikTok Business Center, you can see in the left-hand column we have the Advertiser Accounts.
Remember the TikTok Business Center is just a place for you to go through and house all of your different assets.
So now we’re going to go through and request access to our TikTok ads manager account. It’s asking for the ID. To find that, go to your TikTok ads manager and click on the top right-hand corner. You’ll see a little ID there that you can go through and copy and if anybody ever asks for access to your ads account, you can send them this ID, and they can request if you want them to have “admin”, “operator” or “analyst” access.
This is where the TikTok business manager is really powerful because you can assign specific roles depending on who you want to have access to certain things. So now your business manager has access to the TikTok ads account but you need to give individual users access to it.
Here I am giving myself access to that ads account. If I had employees inside I could go through and give them access to the account.
This is where you can go through and connect your TikTok profile account.
All you need to do is go through and open up your TikTok app and follow the instructions here. Scan this code and your account will be connected.
From there, you can go through and assign members to this account.
If I wanted to add a brand new member to my business manager because I wanted to give them access to assets, I can go here to members and this is where I could go through and hit this little button in the top right-hand corner then go through and type in someone’s email address to send them access to my business manager.
You can choose whether you want them to have admin or standard permission. So you can see I can go and give this person access to the ad account or my catalog and give them certain permissions to each asset.
So as you can see it’s a very standardized way to go through and manage every level of permission for every one of the assets that you have.
Now a couple of other things you want to set up in your business manager if you’re doing e-commerce is your catalog.
If you’re running leads or things like that you don’t need to necessarily worry about setting up a catalog but you can go through and connect your catalog in the Business Center and build a catalog inside of here.
There are lots of different ways to do the catalog so I’m not going to get into too much detail about this but if you go through and follow the steps that TikTok has outlined here, you can easily go through and create your catalog and have that managed no matter what e-commerce platform you are using.
So we now have our TikTok Business Center pretty much all set up if you come over here to the overview the next thing you’re going to want to go through and do is set up payment details.
If you don’t already have your pixel set up you can go through and assign the pixel in here or create a new one in your business manager.
From here if you want to now go back to your TikTok ads account, there are a couple of different ways you can do that.
Here on the shortcuts in the Overview tab, you can go through and click Create ads.
Another is if you go over to your Advertiser Accounts you’ll see a list of all the different advertising accounts that you have access to when this loads up.
From here, you can click on the Ads Manager button and it will take you to the ad interface where you can go through and start creating your ads.
Are you considering running TikTok ads for lead generation? If your answer to this question is yes, it’s vital to understand how to add the TikTok pixel to your website and set up lead firing events. This blog will walk you through these steps in detail, so buckle up and get ready to learn all you need to know about this.
Importance of Setting Up the TikTok Pixel and Lead Events
Before diving into the “how,” let’s first address the “why.” Essentially, setting up the TikTok pixel and lead events is essential for four main reasons:
Understanding Cost per Lead: With the TikTok pixel, determining your actual cost per lead on TikTok becomes easier.
Targeting the Right Users: The data obtained from the pixel helps create lookalike audiences, which makes your targeting more efficient.
Campaign Optimization: TikTok Pixel data helps you refine your campaigns more effectively.
Determining Lead Generation Efficiency: You can track which ads and campaigns generate leads and their associated costs.
Having established why you need to set up the TikTok pixel, let’s delve into how you can do this.
Setting Up The TikTok Pixel
Here, we’ll break down the process into two straightforward steps:
Add the Pixel Code to Your Website
First things first, you need to create a TikTok Ads account.
Once inside, head over to Tools, then Events, and create your pixel.
Select web events, as that is what most of us will deal with.
Name your pixel appropriately and choose your website platform (in this guide, we’ll use WordPress as an example).
You have two choices for installation; either install the code manually or set it up automatically with web partners. For most lead pixel setups, it is better to choose manual installation over the automatic installation with web partners.
After selecting manual setup, choose the event builder option unless you have more complex systems that need developer support.
Copy the pixel code provided.
Install the Code onto Your Website
To add the code to your WordPress website:
Navigate to the plugins section of the website.
Search for the “Headers and Footers” plugin.
Once installed, go to the “Headers, Footers, Code Manager” (HFCM) section and click on “Add New”.
Name your snippet (for instance, “TikTok Pixel”). Ensure it’s set to display site-wide and in the header.
Paste your copied pixel code in the Snippet/Code section.
Now, your TikTok pixel is installed on your site.
Setting Up The Lead Event
Back on TikTok, you can now set up the lead event.
After activating Automatic Events Matching, you can choose the event to track.
If you generate leads, “Submit Form” or “Complete Registration” will likely be your go-to option.
Next, you need to decide how you’ll track this event. There are two ways: tracking a URL or tracking the click of a button.
To decide which method to use, you must understand how your website forms behave. If your form redirects to a new URL upon submission, you should track the URL. Alternatively, if your form stays on the same page, displaying a “thank you” message instead, tracking the click of a button is the most effective option.
Track a URL
This tracking method should be used if your website takes you to a different URL after submitting a form.
To set up URL tracking, enter the destination URL that fires after a form submission. For example, if your thank-you page URL contains “thank-you”, add that to TikTok.
Track a Button
This tracking method should be used if your website doesn’t redirect the user after submitting a form.
If you’re tracking a button click, the process is slightly different.
Add the URL of the form’s website to Tiktok.
Select the button you wish to track as an event using the “Element Selection” option, which allows you to select any element on your website and follow it as an event. Once selected, every click on this button will trigger the event on TikTok.
Tracking a URL is generally more reliable, as it only fires when a lead form is successfully submitted. Tracking a button click may result in false leads if the form submission fails, but the button click is registered.
Testing Your Setup
Finally, you need to confirm that your setup is working correctly. For this, use the TikTok Pixel Helper, a Chrome extension. Install it and visit your website to see the events you’ve set up on the pixel helper. This confirmation ensures that your setup is correctly tracking your lead generation attempts.
By following this guide, you can effectively set up your TikTok pixel for lead generation, giving you valuable insight into your campaigns, improving targeting, and increasing the efficiency of your lead generation process. Good luck!
Stop Wasting Money on Ads That Don’t Work – Here is How to Create TikTok Ads That Convert
So you want to create TikTok ads that convert. Well, you are in the right place! In this blog, we are going to go over tools that you can use to find inspiration to create ads, proven frameworks that you can go through and implement, and finally, best practices for creating TikTok ads. By the end of this article, you will have everything you need to start creating high-converting TikTok ads no matter what your budget, niche, or experience is. If you do not already have a TikTok ads account created, we have partnered with TikTok to offer a limited-time deal for all our readers, which you can access via this link.
Before jumping into what works for TikTok ads, let us first quickly address the things that do not work.
1. Copy-Pasting Ads from Other Platforms into TikTok
Copy-pasting your Facebook ad into TikTok will result in wrong formatting, lettering being cut off, and it will very much look like an ad. People on TikTok are used to seeing TikToks, so the ads that really convert often look like TikToks. That is a theme that you’re going to see consistently throughout this article.
2. Not Using the Vertical Format
Avoid having black bars on the top and bottom of your ads simply by using the vertical video format recommended for TikTok. Doing otherwise will result in lower conversion rates. If your ad does not look native to the platform, people will scroll right past it.
3. Over-Produced Videos that Look Like Commercials
Fancy texts, commercially-edited images and any additions that do not look native to the platform will certainly not yield the same results or conversions.
4. Using Only Images
TikTok is a video platform. If you just take images of your products and just scroll them through, you will not see great results.
Those are the four common things to avoid when it comes to TikTok ads. We will be going over a couple more throughout this article as well.
How to Create TikTok Ads That Work
This may sound really simple, but the one thing to always remember when it comes to TikTok ads is that there are three parts to a TikTok ad:
The Hook: This is arguably the most important part of the ad. If people are not engaged enough to continue watching your video, then nothing else matters.
The Information: This is the meat of the product. When creating information about the product, keep in mind that your information should fall into three buckets. Your information about your product or service should either be in the form of entertainment, education, or inspiration. Therefore, ensure you have one if not all three of these elements when it comes to the actual product information. Ask yourself, is this video entertaining, educational, or inspirational? Having all three is a super bonus.
The Call-To-Action (CTA): We will cover further details on how important the CTA is in the course of this article.
These three parts form the basic framework for your TikTok ad.
Let’s go over a few hooks that you can use in your TikTok ads:
A. Here is a simple hack to help you X:
This is a very calm common hook. An example of its application includes, ‘Here is a simple hack to help you organize your tank tops’ or ‘Here’s a simple hack on how to clean your car”. This can be used on pretty much any niche, service, or product out there.
B. Do you have a problem with X? Here is a solution:
This one is a very good formula to follow. For instance, you can have a video with the hook, ‘Do you have a problem with getting curly hair? Use surf spray.’ You can then show the after-result with curly hair.
C. Don’t Buy This, Buy This Instead:
This hook is very native to TikTok and is somewhat of a trend. For instance, you can tell users, ‘Don’t buy this microphone, buy this microphone instead’ then expound on the XYZ reasons after comparing the two. This is very heavy education play and is super effective for bringing in conversions in sales.
D. Things That TikTok Made Me Buy:
This hook is also very native to TikTok, hence its title. You can run a search in your TikTok search bar to see more examples of similar videos with this hook. If you go through the analytics while watching the videos with this hook, you will see right from the beginning that they have nice bold captions that look native to the platform. They start with the hook and proceed to explain what they like about the product while unpackaging and showing the product.
The click-through rate will be high, the conversion rate and clicks will be at the top of TikTok ads and the people that watch all the way through will be among the top percentages of TikTok ads. This shows that it is indeed a super effective way to sell and market your product.
E. 5 Reasons You Need X:
This is an excellent strategy you can test along with the previous hook. Take the exact same product and create a video with the hook ‘Things That TikTok Made Me Buy’ then create another video with the hook ‘Five Reasons You Need X Product’. Add a powerful CTA and lots of text inside in form of captions so that your viewers can have an idea of what is going on even when the video is on mute. Compare the CTR, the clicks, and the conversions to determine which hook generates the best results in your niche.
F. Foreshadowing something that is going to happen to Build Curiosity:
This one is a super interesting strategy to go through and implement. It can be tough to pull off but when it does work, it works really well. For instance, using the hook, ‘I tried it and it worked’ brings in an element of foreshadowing and builds a lot of curiosity among your viewers, resulting in impressive CTRs and conversions. If you can go through and pull off a strategy like this, it is super effective.
G. Anything That Builds an Anticipation of Human Reaction:
This last hook is similar to the one before. Humans love to watch other humans react to things. It is just in our nature, for whatever reason, and this works well if you can format it into an ad. If the primary objective of your ad is to get reach and have people watch your ad through to the end, then this strategy is the effective choice for you.
In case these weren’t enough examples for you, here is a list of another 20 hooks that you can use in your specific videos.
Tools for Finding Inspiration for your TikTok Ads
The examples we just went over were just a few inspirations that you can draw for your TikTok ad. You need to arm yourself with the following tools to help you find these trending videos:
1. The TikTok Creative Center:
This platform allows you to explore the top ads on TikTok. You can certify brand products, keywords, or different trending searches. Furthermore, you can filter your search by industry, state objectives, likes and duration, within the platform.
You can then see the data when you click on the ‘View Top Ad’ button on the video. This will direct you to a view where you can see the click-through rate of these ads, the conversion rates, clicks, conversions, and remain. Therefore, this is a super powerful tool for finding inspiration for TikTok ads and learning what works.
2. Search Hashtags or Keywords on TikTok Itself:
This is another great way to find inspiration for your TikTok ads. Simply go to the search bar and type the product you are selling. TikTok will show you some of the top videos in your niche. You can go through and watch the content for inspiration, whether or not they are ads. Learn what works and see if you can convert those ideas into ads.
You can also click the filters icon next to the search bar to sort the results by date posted, relevance, or by most liked. Oftentimes, if you want to find the most current trending content in your industry or niche from which you could create a TikTok ad, just filter content for the same week and then opt for the most liked videos. Chances are that if you were to take one of those videos and format it in an ad-type way for your product or service, it would probably work out very well.
This is a pretty awesome tool that allows you to take a little quiz to understand what creative direction you should go with your TikTok ad. Once you take the quiz, it will walk you through a ton of different resources that will help you find your inspiration for your TikTok ads.
The 2 Ways of Making TikTok Ads
Having discussed various ways for finding inspiration for TikTok ads, we can now cover how exactly to make TikTok ads. There are two main ways:
1. Using Creators to Make Your TikTok Ads:
If you opt to use creators for your ads, here are a few tools for finding the right creators:
The TikTok Marketplace: The TikTok Marketplace allows you to search for specific creators by their engagement rates, country, or amount of followers, and reach out to them. Therefore, it is a great resource if you want to find creators very fast.
TikTok Spark Ads: This tool essentially allows creators to give you an authorization code that then allows you to run their post as an ad for your product or service.
Thus, this is another super effective way to run TikTok ads. If you aren’t sure how to set up Spark Ads or you want to learn more about the process, check out our YouTube Video with a full step-by-step tutorial on that
2. Creating Your Own Ad:
The second option is to go through and make your own TikTok ads. A few different resources for this is CapCut and Creative Center Audio Library.
CapCut is TikTok’s editing software. What we like most about this is that they have both a mobile and a desktop app. It also has a text feature that allows you to instantly auto-add captions quickly. It automatically generates the captions and places them onto the video. However, the generated captions may be kind of small and may blend in with the background. Simply click on the captions, go over to the system, and find a bolder font and color. You can also change the font size. CapCut also has lots of different templates that you can use for editing your videos a lot faster, as well as an audio library for adding background music and sound effects.
Speaking of Music, if you are running TikTok ads, you will need to make sure that the music is set for commercial use. A faster way to find commercial sounds is at the TikTok audio library. When using your desktop, you will see that for usages, you have the TikTok series and then TikTok commercial use. If the audio is for commercial use, you can use it for marketing, advertising, sponsorships, and endorsements.
Therefore, as long as you make sure that this TikTok Commercial Use is checked, all of the music shown should be free for commercial use.
If you are editing from your mobile app, when adding a sound to your TikTok video, click on the sound drop-down at the top and select commercial sounds. This will filter only music that is free for commercial use in your TikTok ads.
One final resource for best practices for your TikTok ads is the TikTok Creative Center. TikTok has compiled a lot of data on what ads work there are great insights to learn from.
For instance, in these insights, videos with high-quality resolution have a 312% lift in conversion, videos with a 9:16 aspect ratio full-screen have a 91% lift, a video duration of anywhere from 21 to 34 seconds results in a 280% lift in conversions, and a vertically oriented format gets a 40% higher lift in impressions. Adding a clear Call to Action (CTA) at the end indicates a 152% lift in conversions.
Here are a few additional Golden Nuggets as well. Our rule of thumb for when you are creating TikToks is to try to cut the video so that every three seconds the user is seeing something new to keep them engaged. Therefore, videos with over 5 scenes result in a 171% lift in conversion.
For e-commerce, adding captions and displaying a written CTA results in an 80% lift in conversion, while adding a real voiceover CTA results in an 87% lift in conversion rate.
Today we’re going to cover how to set up a TikTok business center, how to create a TikTok ads account, and how to link your TikTok ads account to that TikTok business center.
Why would you want a TikTok Business Center?
The most common reason is that it enables you to run multiple TikTok ads accounts. For example, if you are an ad agency running advertising for multiple companies, or if you yourself have multiple ads accounts that you want to manage under one roof, then a TikTok Business Center is the way to go.
However, even if you are just managing one ads account, I would recommend setting up a business center. It’s simply better hygiene and provides an easy way to give people access to different settings. (For those of you familiar with the Facebook world, the TikTok Business Center is the equivalent of the Facebook Business Manager.)
Here’s what TikTok themselveshave to say about the matter:
First things first, we’ll need to create an ad account.
Enter your sign-up information and select “Send Code” in the Verification Code field to receive a verification code to your email.
Complete any captchas you receive.
Enter the verification code from your email, select the checkbox agreeing to the terms and conditions (and the checkbox regarding updates from TikTok if you would like), and hit “Sign Up”. It is worth noting that you also have the option to sign up using your phone or to sign up through TikTok directly, but we’ll use our email for this example.
Enter your account information, select the checkbox agreeing to the terms and conditions, and hit “Register”.
Fill in your business information on the TikTok Ads Manager page. Note that there are two different payment options: Automatic Payment, in which you’ll be automatically
billed on either a recurring date or when you reach your billing threshold; and Manual Payment, where you’ll manually add your desired balance, all ads will be paid from that balance, and the ads will stop running when that balance is used up until additional funds are added.
Select either Simplified Mode or Custom Mode for your Ad Manager. Personally, I recommend Custom Mode, since it gives you more options within the platform. For a deeper dive, check out myfull TikTok ads tutorial.
Our TikTok Ads Account is all set up! You’ll be brought to a page to start setting up an ad campaign, but we can skip this for now and head over to the Dashboard so we can add this account to a TikTok Business Center account as promised.
How do I create a TikTok Business Center?
Once on your TikTok Ad Account Dashboard, click the Business Center button in the upper right.
Fill out your business center name and time zone in the resulting window, and optionally add a profile image. I will skip adding the profile image for now. Once this information has been entered, hit Create.
Your business center has been created!
How do I connect my TikTok Business Center to my Ad Account?
After completing the previous steps, you’ll be brought to a list of your business center accounts. Click the account you just set up.
You’ll be presented with an overview of your business center account. As mentioned previously, this is a shell that gives you the ability to add and manage multiple ad accounts. To add our ad account, let’s click on Ad Accounts in the left menu, under Assets.
Select Request Access to request access to the ad account we just created.
You will be prompted for the Account ID of your ad account. You can obtain this by going back to the Ad Account Dashboard and clicking on the button in the upper-right corner as shown below. Copy this ID to your clipboard.
Paste this ID into the access request window we saw previously. You can choose either the Admin, Operator, or Analyst access permissions to this ad account; if you will be running ads for someone, I recommend Admin. Once you have made your selection, hit Send.
If you are the owner of the ad account, you should see an automatic approval as shown below. If not, the owner of the ad account will have to approve the access request first, which they will receive a notification for.
Refresh the page and you should now see the ad account within your business center!
What can I do with my TikTok Business Center?
You should have access to options such as sending invites to new members and assigning them to ad accounts with the appropriate access settings:
Adding business center partners:
And sharing and testing different audiences:
These are just some of the benefits of having a TikTok business center, so if you will be managing multiple TikTok ad accounts—or even if you just have one—I hope you’ll take advantage of all of the power it gives you!
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