What Short Form Video Platform Is Best? [Experiment]

by Corbin White | Oct 30, 2022 | Social Media

I wanted to run an experiment to see which short-form video platform (Tiktok, YouTube Shorts, Instagram Reels, or Pinterest Idea Pins) is the best. I took 10 of the same videos and posted them to all platforms. This blog post goes over the results of that test.

There are a few variables to keep in mind when evaluating this data.

• Music – Due to the copyrights that each platform has for different music licenses I wasn’t able to use the same music for every video
• Date – Not every video is posted on the same day on every platform
• Followers – I have different levels of followers across all the platforms

Results from Short Form Test

In the sheet below you will find the results for each video as well as links to each of the videos on the given platform.

Video #1

Video #2

Video #3

Video #4

Video #5

Video #6

Video #7

Video #8

Video #9

Video #10

Total Views by Platform

Like to View Ratio

Comment to View Ratio

Share/Save to View Ratio

After looking at this data here it is clear that TikTok is best at getting the most views, however, depending on your goals, it might not best the best short-form video content. Here are some of my takeaways on what each short-form video platform is “best” at.