Starting your Google Ads Account From Scratch
Starting your Google AdWords Account From Scratch
The thought of starting Pay Per Click advertising can be very intimidating. You might have lots of questions like how to create an account, what keywords to bid on, what areas to target, and how do you track conversions. This blog will walk you through how to set up your account for success from scratch.
Account Set up Basics
In order to get the ball rolling, the first thing you will need to do is create a Google Account. Then from there go over to adwords.google.com and sign in. Once you have signed in you will arrive at the Adwords welcome screen. The welcome screen gives you 4 steps to get started. First, choose your budget, create your ads, select keywords and then enter your billing information.
Before clicking the “create my first campaign” there are some things you will want to do first to make the process more smooth. I would recommend starting with the keyword selection then the account structure.
Keyword research is the foundation for any successful pay-per-click campaign. Keywords are words or phrases your customers would use when searching for your product or service. There are a couple of sources you can turn to for keyword research.
Company Website– A website is typically one of the best places to find keywords that describe your business. This can help generate ideas for terms and phrases people might type into Google when searching your business.
Keyword Research Tool– Once you have generated a few ideas from your website, keyword planner is a great tool to turn to for expanding your keyword list. Not only does keyword planner suggest keywords base off of your website, or search terms, but it will also tell you how high the search traffic is for the specific keyword. On top of all that It will also tell you an estimate of how much bidding on that keyword might cost.
Think like your customer- Ask yourself, “what would my customer type in Google to find me?”. Don’t just rely on your own mind. Ask people! Ask your friends, your family your neighbor what they would type into Google to find your business. You will be surprised at some of the responses you get, that you never would have thought of on your own.
Basic Campaign Structure
When it come to organizing your campaign there are 3 main levels to considers and help you stay organized. First is campaign, next is ad group, and last is the ad itself. For example if I was my business was selling shoes my account my look something like this.
Campaign: Mens Shoes
Ad Group: Mens Boots
Ad Group: Mens flip flops
Ad Group: Mens Running shoes.
You can have as many ad groups in a campaign as you feel necessary. After you have created all of your ad groups you can then continue to build your actual ads for a shoe store it might look something like this.
Ad Group: Mens Boots
Ad: Tan Boots
Ad: Winter Boots
Ad: Casuals Boots.
Since you have already taken a look at your website and done all the keyword research you should be able to have a pretty good idea of how to structure your campaign.
These elements are the basic set-up for a Google Ads account and the first step to Advertising on Google.